Does Your Beverage Match?
Coca-Cola glasses are popular in the U.S., and you often get special cups at gas stations or fast food restaurants, but the practice reaches a completely new level in the ČR. Here, one finds glasses emblazoned with the brand logo of a wide range of beverages including beer, cappuccino, espresso, juice, chocolate, instant coffee, even hot cider.
I was going to post these observations a while back, but I never got around to it. In fact, my first idea was to make some sort of sweeping structural interpretation of all of this. Isn’t it obvious that it must reveal something about Czech society – perhaps an obsession with orderliness, identity, appropriateness and propriety, control, a certain feeling that form (i.e., your glass) must match content (i.e., your beverage)? Well, I suppose the list could go on. But there’s always the simple explanation that maybe they just had that glass handy, or they came free from the brewery. And there is never a guarantee that the glass actually contains what the logo on the outside claims.