A Late Elections Post: Be Free, Be Free
The Union of Freedom (US) party launched its "It's legal" campaign a few months back. In the first stage of the campaign, posters looked like anarchist symbols. All the posters carried a URL with a .us address. Later, small stickers began appearing on lamp posts and on bus stops that carried slogans like, "It's legal to be a lesbian" or "It's legal to be write," "It's legal to make money," or "It's legal to die." It was clear that they were related since they featured a consistent purple color scheme and the same mysterious slogans.
Not until mid-April was the campaign revealed to be from the Union of Freedom. Their new posters claimed, "Life is Legal: Union of Freedom."
Most recently some of their posters carried a new slogan: "Terrorism is the Bird Flu of Capitalism."
The campaign was the subject of attention and rumination by other English-language bloggers. The way that initial ads were presented with no context, presumably to prompt interest on the part of viewers, was similar to the "Red Hand" campaign that Vodafone sponsored in January to draw attention to their takeover of the Czech mobile phone provider Oskar. In that series, posters of a red hand-print appeared all over trams and bus stops until, a few weeks later, it was linked to the new Vodafone company (their color is usually red so far).
(Dear Oskar, Rest In Peace. We miss you! Vodafone CZ has no personality, unless you prefer corporately smoothed-over ad campaigns, and now whenever I hear "Volejte osm set a šest sedmíček" it sounds like a dirge.)
Tags: Czech, elections, advertising